3 Digital Marketing Tools Your Coffee Shop Will Need

Top 6 Coffee Shop Digital Marketing Ideas

Nothing beats an early morning coffee to start your day. With the massive number of coffee drinkers that we have today, opening up a coffee shop is a great idea. However, there are also many other coffee houses; hence, you need to know how you will stand out from the crowd — this is where digital marketing comes in.

With the majority of people spending many hours online, it is prudent to ensure that you market your shop to get a buzz and convert the leads to customers.

Below are some of the digital marketing tips for coffee shops that one should incorporate.

Social Media Marketing

One of the best things you can do to market your shop is to use social media. It is a great tool and should not be used only for socializing. Using it well can do wonders for your business. Below are some of the things that you can incorporate under social media marketing:

Social Media Advertising

The possibility of your online content being seen by people is very low when you have a small following. Therefore, turning to social media advertising will help one get more views and shares on their content. It will increase brand awareness and also bring more people to your coffee shop.

Facebook Ad Manager is a vital tool that offers advertising options on Facebook and Instagram. You will need to ensure that your campaign is strategized in a way that people will be interested in it and know how to optimize the ads.

Social Media Contests

One of the ways to engage people in an online platform is to have social media contests such as tagging of pictures or having check-in campaigns. These contests are conversation starters and will help the customers connect with you on a personal level.

By people participating and knowing that they will get a free hamper or coffee, more and more people will participate, which will increase your online presence.

Customer Engagement

It is essential to engage with your customers. They will always have questions, reviews, and comments on your social media pages. You should ensure that you answer them since it will make your followers feel like their needs are attended to, and they are more likely to visit your shop than your competitors’.

One of the things you could do is to schedule your tweets and posts to ensure that you maintain consistency. You can use Twitter to announce news and join in discussions on coffee with people.

Also, you do not need to post every day, but at least post weekly since not doing that may cost you, followers.

Optimize Your Google Maps Listing

One of the steps that you need to follow in your digital marketing strategy is to have your local business verified in the Google My Business(GMB) listing. It will ensure that your chances of being in Google Maps, Local Finder, and Local Pack are high, which will help your business.

You can claim a free listing on Google and add all the information about your shop there, such as the payment methods, business hours, and the contact address.

Coffee shops can also upload their menu so that customers can see them on the listings. Being on this listing will give people a chance to call you directly, locate your shop, and give you more visibility.

Use A Functional Website

A website speaks a lot about your business. It is, therefore, vital to ensure that it is functional, reliable, and efficient. It should consist of:

  • A theme page- it highlights on the brand of your coffee shop.
  • A gallery page- it will show the stunning interior of the place.
  • A menu page-to show the different things you offer.
  • A feedback forum- for people to get back to you and share with you their experiences from your coffee shop. It can also be used as a marketing tool since the visitors to the website will want to read the customer reviews to see if the place is a fit for them.

With the above digital marketing strategies, you will be able to boost your online presence and run a successful coffee shop. You will be able to sell more products and build a stronger bond with your customers.

5 Small Business SEO Tips With Guaranteed Success In A Competitive Market

Are you looking to achieve great organic ranking for your small business on search engines? Are you aware that it cannot happen overnight? Nonetheless, with some basic SEO tips, it shouldn’t be so hard.

Implementing SEO tips can only be a complex landscape when you lack the right resources. You need time, money, and digital marketing expertise. The latter should not be scary because you can easily hire an SEO expert or agency like Decrypted SEO Company to help out.

If you have a small or medium enterprise, there are some simple but effective ways you can boost your online presence. Behold small business SEO tips you can use in 2019 to drive traffic, improve marketing efforts, online reviews, and ratings.

1) Choose A Domain That Aligns With Your Business

What do your prospects see in your website domain? The name should reflect what you deal in, and if possible, the location. A good example is Maxbabyshoppeutah.com which includes the most basic details: name of the store (Max), type of business (baby shop), and location (Utah).

As a website owner, one of the greatest SEO tips is knowing your target audience. This may seem easy but the audience is not easy to control. If you want to drive traffic, you must create useful information that’s also universally acceptable.

Having a blog helps to increase the online presence of your small business. A website also leads prospects who are interested in your field.

2) Incorporate Hyperlinks

Hyperlinking is among the SEO tips that allow search engines to determine the relevance of your content. You can turn keywords into hyperlinks to expand your information. These links may direct visitors to your web pages or authoritative sites.

Another useful tactic is to work with other websites and let them link to your blog. There’s so much you can learn from sites that link to you. In Google’s eyes, hyperlinks represent the relevance of your information to internet users.

The idea behind links is to educate people, market your brand, and encourage collaboration in the community. Consider it more of a publicity thing. The more you reach out to people, the more opportunities you receive for guest posting, hence expanding your reach.

3) On-Page Optimization

Optimizing your web pages is not all about inserting keywords on your posts. You need to come up with properly structured content whereby targeted keywords are incorporated naturally. Avoid any spammy information because Google will penalize you for that.

There are 3 critical ranking signals as far as on-page optimization is concerned:

  • Meta description
  • Meta title
  • Body content

4) Social Media Engagement

Your social media accounts have a crucial role in the visibility of your business in local searches. Consider a proactive social media strategy to improve the possibility of attracting more followers and gathering leads.

Engage your audience through Instagram, Facebook, Pinterest, Google My Business, etc. Create regular posts for better engagement.

When planning what to post, add promotions, new products, story highlights related to your prospects, and giveaways. Most importantly, respond to comments, questions, and any kind of feedback.

5) Create Google My Business

This is one of the best SEO tips for small businesses. Your details should be updated on your Google My Business account. Setting this up is absolutely free and allows your online venture to show up in local search results from around your geographical area.

To optimize your Google My Business fill as much information as you can. This includes photos and videos about your products and services, building, etc. These elements will enhance your listing.

The type of category you select is very important. So, make sure it is coherent to your field. Also, take time to create frequently asked questions and their answers.

Wrap Up

SEO is the bread and butter for digital advertising. Almost every business is striving to attain a top spot on search engine result pages. So, if you don’t have a competitive edge, how will your small business be noticed amidst big companies offering similar commodities as yours?

With the basic knowledge and enthusiasm, you will soon be recognized by Google to make your SEO campaigns a big success. Don’t wait too long to start gaining an edge against your rivals.

You want to move the needle for your business. The above checklist, if properly implemented, will give an SEO boost for your business. The best thing about these SEO tips is that they won’t cost you much money.

Learning How To Optimize Your Blog Posts For SEO

Content marketing and Search Engine Optimization are the same things since you can’t perform SEO without content. Since when there’s no content, there will be no rankings, blogging has become the backbone of content marketing. For this reason, it’s crucial that you understand how to optimize your blog posts for SEO.

The process could be divided into two sections: the first is doing thorough research and using relevant key phrases to write a new and interesting blog post and lastly using Analytics to optimize already existing blog posts so that they can rank higher on Google.

Optimizing a Blog Post for SEO

Although some bloggers begin by researching relevant keywords before deciding on what to write, it’s more popular, to begin with, an idea for inspiration, and then align the title with a phrase. Before you can write the post, it will require you to take some steps to optimize your blog for SEO effectively. Here are a few things you need to consider before and during the post-writing.

1. Do Thorough Research to Find Out the Phrases You Can Rank For

To choose key phrases, there’re two questions you could ask yourself: first, are people searching for it? Secondly, what’s the chance for your post to rank for it? Any topic or phrase requires to satisfy both criteria. It would be useless to rank for a phrase that nobody searches for or using a phrase that will never rank. It’s also crucial that you include your keyword phrase a couple of times in your blog post. If possible, you can also hyperlink one of the keyword phrases mentioned to another relevant post that’s on your website.

2. Optimize for Keywords

Ensure that your keyword phrase is precise enough to narrow down the search results. You’ll be required to pick not only keywords that aren’t so competitive, but also a more specific keyword phrase. However, it’s equally as important to make sure there’re enough keyword searches to make it worthwhile. If you fail to pick the right words, or you choose very competitive keywords, you’ll end up losing potential traffic to your specific website.

3. Your Title Needs to be Optimized

Your title or H1 Header needs to have keyword phrases put close together at the beginning of the title so that they can appear high on Google’s results.

4. Your Subheaders (H2, H3) Should Include Keywords

It’s essential that blog posts are easy to read by adding various sections under headings or subheadings. Your blog post should be optimized with a minimum of one H2 header that has your keyword phrase in it. You ought to be critical in applying a list of keywords in as many of your subheaders as you can.

5. Optimize Your Images

For a visually appealing blog post, you’d have to include some images. Two critical aspects are involved when optimizing your images. First, select the right file name. The next thing you ought to do is to include alt text which gives information to relevant search engine crawlers, which assists them in indexing an image correctly. Finally, and also optionally, you could add a caption for your specific image if relevant.

6. The Meta Description Should Be Optimized

Meta descriptions are what display as an excerpt whenever Google shows up your page as to searchers as one of the results. In other words, it’s a summary of what your particular blog post entails, and it must have your primary keyword phrases in it.

7. Adding Internal and External Links To Your Blog Post

You’ll need to add links to other related blog posts written on your website to lengthen the time spent by viewers on your website. When someone spends a long time on your blog post and website, it will have a higher ranking in the search results.

Make sure to choose relevant keywords phrases rather than merely linking an article to one word. Whenever applicable, you could also link your post to third-party websites.

8. Optimize For Mobile

A majority of the users are viewing blogs and websites from their Smartphones, that means that your posts ought to be mobile-friendly. Google has been focussing in making your site’s mobile version, its primary ranking factor. In other words, a poor mobile site won’t be useful.

SEO is an evolving strategy that requires determination to stay on top of. These tried and genuine methods, however, will most probably always matter to Google and other related search engines.

4 Effective SEO Tips for Bars and Restaurants

Can you use search engine optimization for your restaurant to attract potential customers? While many restaurant owners resort to traditional marketing techniques, it’s essential to leverage the power of digital marketing to speed up the success of your restaurant.

Bear in mind that more and more people use their smartphones to look for a place to dine. They usually enter location-specific keywords in a search engine, and if your restaurant doesn’t show up, you’re missing out on a huge opportunity to boost sales.

Is SEO Really Useful for Restaurants?

SEO is a special marketing strategy in that it can make a huge difference for businesses across all industries. A recent survey shows that 3 out of 4 consumers use search engines to help them decide where to eat. What’s more, almost all of them never look past the first page of the search results. Unless you’re already on the first page for the keywords they’re using, then you have a lot of work to do.

Here are four SEO tips for restaurants you should implement right now.

1) Target location-specific keywords

In most cases, people who use search engines to look for places to dine want to find nearby options. In fact, this is where the “near me” keyword originated. People would type something like “seafood restaurant near me” and scour the listings.

When crafting your SEO plan, make sure you use location-based keywords.

By using local keywords that mention your neighborhood, city, or region, you increase your chances of appearing on the local search results. You don’t have to worry about optimizing your content for “near me” keywords. Allow Google to figure out the location of the user and present your website for keywords that include your location.

2) Optimize your Google My Business account

You’ve probably seen Google listings on top of the results page when looking up restaurants, some of which include an excerpt from Maps. These dynamic search results look more compelling, and you’d definitely want your site to appear the same. You can do this by claiming your Google My Business listing.

Fill out all the important details accurately. Make sure you follow the format that Google uses. Again, include keywords in the descriptions to further optimize your listing. You should also claim your local listings on sites like Bing Places and Yelp.

3) Use responsive design

It’s one thing to rank on Google’s first page and another to compel visitors to stay on your site. One study by Search Engine Land reveals that 95% of all smartphone users use their devices to look for restaurants. What’s more interesting is that 90% of them go out and dine in one of the places they see on the same day. You may be missing out on a ton of potential customers if you’re not using responsive design.

By making sure that your website can be accessed easily on mobile phones, you’ll have an easier time presenting your product and business details to potential customers. This also entails improving page load speed since online users are quick to hit the back button when the page doesn’t load within a couple of seconds.

4) Implement Schema Restaurant Markup

You should also take the time to understand how to use structured data. This allows you to build more context for search engines and boost exposure to prospective customers. It can be difficult at first, but take a look at the Schema.org library for restaurants and start implementing the appropriate structured data.

If you can’t do these things on your own, then you always have the option of hiring a developer to help you out. There are also some plug-ins that make this easier if you’re using a content management system.

Summary

You can’t afford to rely on foot traffic and traditional marketing techniques alone if you want your restaurant to stay full day in and day out. It’s critical to boost your restaurant’s online visibility to improve branding, inform users, and drive more customers to your location.

These SEO tips for restaurants should go a long way in helping you climb up the rankings, but remember to remain patient. It can take weeks before you see significant improvements, so take things one step at a time and enjoy the long-term rewards of your efforts.

What Is The Difference Between SEO and Local SEO As It Relates To My Business?

Search engines have become such an integral component of a typical buyer’s research process. Because of this, they have become such an important component of an effective marketing mix.

Any and every business should be taking the necessary steps to implement effective SEO strategies to get their website ranking higher within the search engines. However, it is important to understand the differences between SEO and local SEO and how it can impact your business differently. Below, we will be going everything that you need to know.

What Is Local SEO?

The biggest difference between regular SEO and local SEO is the local component. Local SEO has a geographical component that helps to determine the rankings.

Thus, if someone in a specific area searches for one of the keywords that you are ranking for, they will be presented with a list of local searches that meet the criteria.

For instance, if someone in Brooklyn, New York is searching for pizza restaurants, they will be greeted with some of the highest ranking Brooklyn pizzerias in the area.

How Does It Impact My Business?

Google and other search engines are always looking to make their search engine results much more relevant and tailored to their users. Because of this, you want to focus on ranking for specific local keywords within your area.

This is especially true if your business has a brick and mortar component to it. If you have a brick and mortar retail store that you are looking to drive customers to, you are going to want to be sure to implement local SEO strategies in your marketing mix.

The better you are able to rank within the local marketplace, the more local traffic you will be able to generate.

What Is Regular SEO?

Regular SEO is something that occurs when the search engine algorithm decides that there is no geographical component to rank for with a user’s search. Therefore, they simply look to display the highest ranking results without the local rankings attached.

Search engines are smart enough to figure out whether or not a user is looking for local results or organic results for the respective keywords that they are searching for.

How Does This Impact My Business?

If you are someone that doesn’t have a brick and mortar retail location to worry about driving traffic to, you are likely not going to be too worried about local SEO as much as you are organic search.

You want to drive traffic to your website regardless of the visitor’s location because you are not limited by geographical restrictions. If you have a website that you sell products on, you are going to be able to sell to anyone that you are able to ship to.

Whereas, if you have a brick and mortar location and you only do business at your retail outlet, the majority of the people that you want to drive to your website are going to be in your local area which means organic search wouldn’t play nearly as big of a role as local SEO.

Who Should Focus On Local And Who Should Focus On Organic Search?

As mentioned above, if you have a local component to your business that limits your respective reach to those that either live in your immediate area or those that are in your immediate vicinity, then you will want to focus primarily on local search.

Whereas, if you don’t have the same geographical restrictions, you want to focus much more on your complete organic SEO efforts.

Beat Your Competition

If you are not currently implementing SEO strategies in your marketing mix, you are going to lose out on significant market share to your competition. The fact is, the barrier to entry for a lot of industries are being broken down.

Regardless if you are a local business or an e-commerce business, you will want to compete for high rankings within the search engines because more and more consumers are using them to make their buying decisions.

SEO is something that is incredibly important and you want to focus on it throughout your marketing mix. Local SEO can play a big role in your overall organic rankings as well. Therefore, you shouldn’t completely ignore one or the other. However, if you don’t have a physical address, you will not truly be able to utilize the same strategies that you would if you did.

For instance, you wouldn’t be creating local listings in various online directories or anything of that nature. If you are primarily looking to target a global reach, you will want to implement a lot of the organic SEO strategies without local strategies.

Hiring a professional SEO company is a great way to ensure that you are implementing your SEO efforts as well as possible. Making mistakes with your SEO implementation can set your business back in a big way.