Learning How To Optimize Your Blog Posts For SEO

Content marketing and Search Engine Optimization are the same things since you can’t perform SEO without content. Since when there’s no content, there will be no rankings, blogging has become the backbone of content marketing. For this reason, it’s crucial that you understand how to optimize your blog posts for SEO.

The process could be divided into two sections: the first is doing thorough research and using relevant key phrases to write a new and interesting blog post and lastly using Analytics to optimize already existing blog posts so that they can rank higher on Google.

Optimizing a Blog Post for SEO

Although some bloggers begin by researching relevant keywords before deciding on what to write, it’s more popular, to begin with, an idea for inspiration, and then align the title with a phrase. Before you can write the post, it will require you to take some steps to optimize your blog for SEO effectively. Here are a few things you need to consider before and during the post-writing.

1. Do Thorough Research to Find Out the Phrases You Can Rank For

To choose key phrases, there’re two questions you could ask yourself: first, are people searching for it? Secondly, what’s the chance for your post to rank for it? Any topic or phrase requires to satisfy both criteria. It would be useless to rank for a phrase that nobody searches for or using a phrase that will never rank. It’s also crucial that you include your keyword phrase a couple of times in your blog post. If possible, you can also hyperlink one of the keyword phrases mentioned to another relevant post that’s on your website.

2. Optimize for Keywords

Ensure that your keyword phrase is precise enough to narrow down the search results. You’ll be required to pick not only keywords that aren’t so competitive, but also a more specific keyword phrase. However, it’s equally as important to make sure there’re enough keyword searches to make it worthwhile. If you fail to pick the right words, or you choose very competitive keywords, you’ll end up losing potential traffic to your specific website.

3. Your Title Needs to be Optimized

Your title or H1 Header needs to have keyword phrases put close together at the beginning of the title so that they can appear high on Google’s results.

4. Your Subheaders (H2, H3) Should Include Keywords

It’s essential that blog posts are easy to read by adding various sections under headings or subheadings. Your blog post should be optimized with a minimum of one H2 header that has your keyword phrase in it. You ought to be critical in applying a list of keywords in as many of your subheaders as you can.

5. Optimize Your Images

For a visually appealing blog post, you’d have to include some images. Two critical aspects are involved when optimizing your images. First, select the right file name. The next thing you ought to do is to include alt text which gives information to relevant search engine crawlers, which assists them in indexing an image correctly. Finally, and also optionally, you could add a caption for your specific image if relevant.

6. The Meta Description Should Be Optimized

Meta descriptions are what display as an excerpt whenever Google shows up your page as to searchers as one of the results. In other words, it’s a summary of what your particular blog post entails, and it must have your primary keyword phrases in it.

7. Adding Internal and External Links To Your Blog Post

You’ll need to add links to other related blog posts written on your website to lengthen the time spent by viewers on your website. When someone spends a long time on your blog post and website, it will have a higher ranking in the search results.

Make sure to choose relevant keywords phrases rather than merely linking an article to one word. Whenever applicable, you could also link your post to third-party websites.

8. Optimize For Mobile

A majority of the users are viewing blogs and websites from their Smartphones, that means that your posts ought to be mobile-friendly. Google has been focussing in making your site’s mobile version, its primary ranking factor. In other words, a poor mobile site won’t be useful.

SEO is an evolving strategy that requires determination to stay on top of. These tried and genuine methods, however, will most probably always matter to Google and other related search engines.

4 Effective SEO Tips for Bars and Restaurants

Can you use search engine optimization for your restaurant to attract potential customers? While many restaurant owners resort to traditional marketing techniques, it’s essential to leverage the power of digital marketing to speed up the success of your restaurant.

Bear in mind that more and more people use their smartphones to look for a place to dine. They usually enter location-specific keywords in a search engine, and if your restaurant doesn’t show up, you’re missing out on a huge opportunity to boost sales.

Is SEO Really Useful for Restaurants?

SEO is a special marketing strategy in that it can make a huge difference for businesses across all industries. A recent survey shows that 3 out of 4 consumers use search engines to help them decide where to eat. What’s more, almost all of them never look past the first page of the search results. Unless you’re already on the first page for the keywords they’re using, then you have a lot of work to do.

Here are four SEO tips for restaurants you should implement right now.

1) Target location-specific keywords

In most cases, people who use search engines to look for places to dine want to find nearby options. In fact, this is where the “near me” keyword originated. People would type something like “seafood restaurant near me” and scour the listings.

When crafting your SEO plan, make sure you use location-based keywords.

By using local keywords that mention your neighborhood, city, or region, you increase your chances of appearing on the local search results. You don’t have to worry about optimizing your content for “near me” keywords. Allow Google to figure out the location of the user and present your website for keywords that include your location.

2) Optimize your Google My Business account

You’ve probably seen Google listings on top of the results page when looking up restaurants, some of which include an excerpt from Maps. These dynamic search results look more compelling, and you’d definitely want your site to appear the same. You can do this by claiming your Google My Business listing.

Fill out all the important details accurately. Make sure you follow the format that Google uses. Again, include keywords in the descriptions to further optimize your listing. You should also claim your local listings on sites like Bing Places and Yelp.

3) Use responsive design

It’s one thing to rank on Google’s first page and another to compel visitors to stay on your site. One study by Search Engine Land reveals that 95% of all smartphone users use their devices to look for restaurants. What’s more interesting is that 90% of them go out and dine in one of the places they see on the same day. You may be missing out on a ton of potential customers if you’re not using responsive design.

By making sure that your website can be accessed easily on mobile phones, you’ll have an easier time presenting your product and business details to potential customers. This also entails improving page load speed since online users are quick to hit the back button when the page doesn’t load within a couple of seconds.

4) Implement Schema Restaurant Markup

You should also take the time to understand how to use structured data. This allows you to build more context for search engines and boost exposure to prospective customers. It can be difficult at first, but take a look at the Schema.org library for restaurants and start implementing the appropriate structured data.

If you can’t do these things on your own, then you always have the option of hiring a developer to help you out. There are also some plug-ins that make this easier if you’re using a content management system.

Summary

You can’t afford to rely on foot traffic and traditional marketing techniques alone if you want your restaurant to stay full day in and day out. It’s critical to boost your restaurant’s online visibility to improve branding, inform users, and drive more customers to your location.

These SEO tips for restaurants should go a long way in helping you climb up the rankings, but remember to remain patient. It can take weeks before you see significant improvements, so take things one step at a time and enjoy the long-term rewards of your efforts.

What Is The Difference Between SEO and Local SEO As It Relates To My Business?

Search engines have become such an integral component of a typical buyer’s research process. Because of this, they have become such an important component of an effective marketing mix.

Any and every business should be taking the necessary steps to implement effective SEO strategies to get their website ranking higher within the search engines. However, it is important to understand the differences between SEO and local SEO and how it can impact your business differently. Below, we will be going everything that you need to know.

What Is Local SEO?

The biggest difference between regular SEO and local SEO is the local component. Local SEO has a geographical component that helps to determine the rankings.

Thus, if someone in a specific area searches for one of the keywords that you are ranking for, they will be presented with a list of local searches that meet the criteria.

For instance, if someone in Brooklyn, New York is searching for pizza restaurants, they will be greeted with some of the highest ranking Brooklyn pizzerias in the area.

How Does It Impact My Business?

Google and other search engines are always looking to make their search engine results much more relevant and tailored to their users. Because of this, you want to focus on ranking for specific local keywords within your area.

This is especially true if your business has a brick and mortar component to it. If you have a brick and mortar retail store that you are looking to drive customers to, you are going to want to be sure to implement local SEO strategies in your marketing mix.

The better you are able to rank within the local marketplace, the more local traffic you will be able to generate.

What Is Regular SEO?

Regular SEO is something that occurs when the search engine algorithm decides that there is no geographical component to rank for with a user’s search. Therefore, they simply look to display the highest ranking results without the local rankings attached.

Search engines are smart enough to figure out whether or not a user is looking for local results or organic results for the respective keywords that they are searching for.

How Does This Impact My Business?

If you are someone that doesn’t have a brick and mortar retail location to worry about driving traffic to, you are likely not going to be too worried about local SEO as much as you are organic search.

You want to drive traffic to your website regardless of the visitor’s location because you are not limited by geographical restrictions. If you have a website that you sell products on, you are going to be able to sell to anyone that you are able to ship to.

Whereas, if you have a brick and mortar location and you only do business at your retail outlet, the majority of the people that you want to drive to your website are going to be in your local area which means organic search wouldn’t play nearly as big of a role as local SEO.

Who Should Focus On Local And Who Should Focus On Organic Search?

As mentioned above, if you have a local component to your business that limits your respective reach to those that either live in your immediate area or those that are in your immediate vicinity, then you will want to focus primarily on local search.

Whereas, if you don’t have the same geographical restrictions, you want to focus much more on your complete organic SEO efforts.

Beat Your Competition

If you are not currently implementing SEO strategies in your marketing mix, you are going to lose out on significant market share to your competition. The fact is, the barrier to entry for a lot of industries are being broken down.

Regardless if you are a local business or an e-commerce business, you will want to compete for high rankings within the search engines because more and more consumers are using them to make their buying decisions.

SEO is something that is incredibly important and you want to focus on it throughout your marketing mix. Local SEO can play a big role in your overall organic rankings as well. Therefore, you shouldn’t completely ignore one or the other. However, if you don’t have a physical address, you will not truly be able to utilize the same strategies that you would if you did.

For instance, you wouldn’t be creating local listings in various online directories or anything of that nature. If you are primarily looking to target a global reach, you will want to implement a lot of the organic SEO strategies without local strategies.

Hiring a professional SEO company is a great way to ensure that you are implementing your SEO efforts as well as possible. Making mistakes with your SEO implementation can set your business back in a big way.