Content marketing and Search Engine Optimization are the same things since you can’t perform SEO without content. Since when there’s no content, there will be no rankings, blogging has become the backbone of content marketing. For this reason, it’s crucial that you understand how to optimize your blog posts for SEO.
The process could be divided into two sections: the first is doing thorough research and using relevant key phrases to write a new and interesting blog post and lastly using Analytics to optimize already existing blog posts so that they can rank higher on Google.
Optimizing a Blog Post for SEO
Although some bloggers begin by researching relevant keywords before deciding on what to write, it’s more popular, to begin with, an idea for inspiration, and then align the title with a phrase. Before you can write the post, it will require you to take some steps to optimize your blog for SEO effectively. Here are a few things you need to consider before and during the post-writing.
1. Do Thorough Research to Find Out the Phrases You Can Rank For
To choose key phrases, there’re two questions you could ask yourself: first, are people searching for it? Secondly, what’s the chance for your post to rank for it? Any topic or phrase requires to satisfy both criteria. It would be useless to rank for a phrase that nobody searches for or using a phrase that will never rank. It’s also crucial that you include your keyword phrase a couple of times in your blog post. If possible, you can also hyperlink one of the keyword phrases mentioned to another relevant post that’s on your website.
2. Optimize for Keywords
Ensure that your keyword phrase is precise enough to narrow down the search results. You’ll be required to pick not only keywords that aren’t so competitive, but also a more specific keyword phrase. However, it’s equally as important to make sure there’re enough keyword searches to make it worthwhile. If you fail to pick the right words, or you choose very competitive keywords, you’ll end up losing potential traffic to your specific website.
3. Your Title Needs to be Optimized
Your title or H1 Header needs to have keyword phrases put close together at the beginning of the title so that they can appear high on Google’s results.
4. Your Subheaders (H2, H3) Should Include Keywords
It’s essential that blog posts are easy to read by adding various sections under headings or subheadings. Your blog post should be optimized with a minimum of one H2 header that has your keyword phrase in it. You ought to be critical in applying a list of keywords in as many of your subheaders as you can.
5. Optimize Your Images
For a visually appealing blog post, you’d have to include some images. Two critical aspects are involved when optimizing your images. First, select the right file name. The next thing you ought to do is to include alt text which gives information to relevant search engine crawlers, which assists them in indexing an image correctly. Finally, and also optionally, you could add a caption for your specific image if relevant.
6. The Meta Description Should Be Optimized
Meta descriptions are what display as an excerpt whenever Google shows up your page as to searchers as one of the results. In other words, it’s a summary of what your particular blog post entails, and it must have your primary keyword phrases in it.
7. Adding Internal and External Links To Your Blog Post
You’ll need to add links to other related blog posts written on your website to lengthen the time spent by viewers on your website. When someone spends a long time on your blog post and website, it will have a higher ranking in the search results.
Make sure to choose relevant keywords phrases rather than merely linking an article to one word. Whenever applicable, you could also link your post to third-party websites.
8. Optimize For Mobile
A majority of the users are viewing blogs and websites from their Smartphones, that means that your posts ought to be mobile-friendly. Google has been focussing in making your site’s mobile version, its primary ranking factor. In other words, a poor mobile site won’t be useful.
SEO is an evolving strategy that requires determination to stay on top of. These tried and genuine methods, however, will most probably always matter to Google and other related search engines.