5 Small Business SEO Tips With Guaranteed Success In A Competitive Market

Are you looking to achieve great organic ranking for your small business on search engines? Are you aware that it cannot happen overnight? Nonetheless, with some basic SEO tips, it shouldn’t be so hard.

Implementing SEO tips can only be a complex landscape when you lack the right resources. You need time, money, and digital marketing expertise. The latter should not be scary because you can easily hire an SEO expert or agency like Decrypted SEO Company to help out.

If you have a small or medium enterprise, there are some simple but effective ways you can boost your online presence. Behold small business SEO tips you can use in 2019 to drive traffic, improve marketing efforts, online reviews, and ratings.

1) Choose A Domain That Aligns With Your Business

What do your prospects see in your website domain? The name should reflect what you deal in, and if possible, the location. A good example is Maxbabyshoppeutah.com which includes the most basic details: name of the store (Max), type of business (baby shop), and location (Utah).

As a website owner, one of the greatest SEO tips is knowing your target audience. This may seem easy but the audience is not easy to control. If you want to drive traffic, you must create useful information that’s also universally acceptable.

Having a blog helps to increase the online presence of your small business. A website also leads prospects who are interested in your field.

2) Incorporate Hyperlinks

Hyperlinking is among the SEO tips that allow search engines to determine the relevance of your content. You can turn keywords into hyperlinks to expand your information. These links may direct visitors to your web pages or authoritative sites.

Another useful tactic is to work with other websites and let them link to your blog. There’s so much you can learn from sites that link to you. In Google’s eyes, hyperlinks represent the relevance of your information to internet users.

The idea behind links is to educate people, market your brand, and encourage collaboration in the community. Consider it more of a publicity thing. The more you reach out to people, the more opportunities you receive for guest posting, hence expanding your reach.

3) On-Page Optimization

Optimizing your web pages is not all about inserting keywords on your posts. You need to come up with properly structured content whereby targeted keywords are incorporated naturally. Avoid any spammy information because Google will penalize you for that.

There are 3 critical ranking signals as far as on-page optimization is concerned:

  • Meta description
  • Meta title
  • Body content

4) Social Media Engagement

Your social media accounts have a crucial role in the visibility of your business in local searches. Consider a proactive social media strategy to improve the possibility of attracting more followers and gathering leads.

Engage your audience through Instagram, Facebook, Pinterest, Google My Business, etc. Create regular posts for better engagement.

When planning what to post, add promotions, new products, story highlights related to your prospects, and giveaways. Most importantly, respond to comments, questions, and any kind of feedback.

5) Create Google My Business

This is one of the best SEO tips for small businesses. Your details should be updated on your Google My Business account. Setting this up is absolutely free and allows your online venture to show up in local search results from around your geographical area.

To optimize your Google My Business fill as much information as you can. This includes photos and videos about your products and services, building, etc. These elements will enhance your listing.

The type of category you select is very important. So, make sure it is coherent to your field. Also, take time to create frequently asked questions and their answers.

Wrap Up

SEO is the bread and butter for digital advertising. Almost every business is striving to attain a top spot on search engine result pages. So, if you don’t have a competitive edge, how will your small business be noticed amidst big companies offering similar commodities as yours?

With the basic knowledge and enthusiasm, you will soon be recognized by Google to make your SEO campaigns a big success. Don’t wait too long to start gaining an edge against your rivals.

You want to move the needle for your business. The above checklist, if properly implemented, will give an SEO boost for your business. The best thing about these SEO tips is that they won’t cost you much money.

What Is The Difference Between SEO and Local SEO As It Relates To My Business?

Search engines have become such an integral component of a typical buyer’s research process. Because of this, they have become such an important component of an effective marketing mix.

Any and every business should be taking the necessary steps to implement effective SEO strategies to get their website ranking higher within the search engines. However, it is important to understand the differences between SEO and local SEO and how it can impact your business differently. Below, we will be going everything that you need to know.

What Is Local SEO?

The biggest difference between regular SEO and local SEO is the local component. Local SEO has a geographical component that helps to determine the rankings.

Thus, if someone in a specific area searches for one of the keywords that you are ranking for, they will be presented with a list of local searches that meet the criteria.

For instance, if someone in Brooklyn, New York is searching for pizza restaurants, they will be greeted with some of the highest ranking Brooklyn pizzerias in the area.

How Does It Impact My Business?

Google and other search engines are always looking to make their search engine results much more relevant and tailored to their users. Because of this, you want to focus on ranking for specific local keywords within your area.

This is especially true if your business has a brick and mortar component to it. If you have a brick and mortar retail store that you are looking to drive customers to, you are going to want to be sure to implement local SEO strategies in your marketing mix.

The better you are able to rank within the local marketplace, the more local traffic you will be able to generate.

What Is Regular SEO?

Regular SEO is something that occurs when the search engine algorithm decides that there is no geographical component to rank for with a user’s search. Therefore, they simply look to display the highest ranking results without the local rankings attached.

Search engines are smart enough to figure out whether or not a user is looking for local results or organic results for the respective keywords that they are searching for.

How Does This Impact My Business?

If you are someone that doesn’t have a brick and mortar retail location to worry about driving traffic to, you are likely not going to be too worried about local SEO as much as you are organic search.

You want to drive traffic to your website regardless of the visitor’s location because you are not limited by geographical restrictions. If you have a website that you sell products on, you are going to be able to sell to anyone that you are able to ship to.

Whereas, if you have a brick and mortar location and you only do business at your retail outlet, the majority of the people that you want to drive to your website are going to be in your local area which means organic search wouldn’t play nearly as big of a role as local SEO.

Who Should Focus On Local And Who Should Focus On Organic Search?

As mentioned above, if you have a local component to your business that limits your respective reach to those that either live in your immediate area or those that are in your immediate vicinity, then you will want to focus primarily on local search.

Whereas, if you don’t have the same geographical restrictions, you want to focus much more on your complete organic SEO efforts.

Beat Your Competition

If you are not currently implementing SEO strategies in your marketing mix, you are going to lose out on significant market share to your competition. The fact is, the barrier to entry for a lot of industries are being broken down.

Regardless if you are a local business or an e-commerce business, you will want to compete for high rankings within the search engines because more and more consumers are using them to make their buying decisions.

SEO is something that is incredibly important and you want to focus on it throughout your marketing mix. Local SEO can play a big role in your overall organic rankings as well. Therefore, you shouldn’t completely ignore one or the other. However, if you don’t have a physical address, you will not truly be able to utilize the same strategies that you would if you did.

For instance, you wouldn’t be creating local listings in various online directories or anything of that nature. If you are primarily looking to target a global reach, you will want to implement a lot of the organic SEO strategies without local strategies.

Hiring a professional SEO company is a great way to ensure that you are implementing your SEO efforts as well as possible. Making mistakes with your SEO implementation can set your business back in a big way.